Companies can unlock the power of AI to navigate market challenges and drive productivity, accuracy, and growth while reducing costs

Here are some strategies that can help businesses survive a recession and sustain tough economic situation.

Real-time customer surveillance

The first requirement for any business is to build a loyal relationship with its customers and retain them, thereby avoiding customer acquisition costs. A study by Invesp found that increasing customer retention rates by only 5% can lead to a 25-95% boost in profitability.

To successfully measure customer sentiment, businesses need to find out a way for every customer-facing professional to see how often key accounts are being engaged with and by whom. 

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